Not leads. Not ads. Not another app. A managed front desk instead

Leads, ads, and apps don't answer your phone. A managed front desk does.

Tradie Front Desk isn't a lead seller, an ad agency, or another app to babysit. It's a managed front desk, installed and run for your business, so calls, quote requests, and follow-ups stop depending on anyone's memory.

Book a Free Front Desk Audit See what's included

Not shared leads. Not just ads. Not another app. A managed front desk built for trade businesses.

Different because the process is the product.

Fig. — spec sheet: three ways vs. the front desk

The same five questions, four different answers.

Every trade business has tried some mix of these. Laid out side by side, the gap is not marketing, it's what happens after someone contacts you.

Comparison of lead sellers, ad agencies, DIY apps, and Tradie Front Desk across five criteria
Spec Lead sellers Ad agencies DIY apps Tradie Front Desk
What you actually get Shared names and numbers, sold to other tradies too. More clicks and traffic to your number or form. Another login, with the setup work still on you. Your own enquiries, captured and worked from first contact.
Who answers when you can't No one. The lead is yours to chase. No one. Their job stops at the click. Only what you've configured yourself, if you've had time. The system does, on rules you approve.
Who chases the quote Nobody. It was never theirs to chase. Not their job. You, whenever the app reminds you. Built in, so Friday's quote gets chased Monday.
Who runs it day to day Their sales team, on their terms. Their media buyers, reporting on spend. You, learning and maintaining the software. We install it, test it, and manage it for you.
Who owns the customer Shared with whoever else bought the lead. You own the click, not the process after it. You, in full, if you keep the system running. You, always. Pricing, promises, and job selection stay yours.
From loose leads and quiet quotes to one managed process.
Managed front-desk system

Not a lead seller. Not an ad agency. Not another app to run.

Tradie Front Desk installs and manages the front desk your business should already have. It captures every enquiry, replies fast while you're still on the tools, qualifies the job, books the next step, and follows up when customers go quiet.

You still decide pricing, promises, and which jobs you take on.

The objections we hear before the audit.

Three questions almost every tradie asks first. Here's the plain answer to each.

  1. Vs. lead sellers

    “I already get enough leads.”

    That's not usually where the problem is. If calls go to voicemail, forms sit in an inbox, and quotes go quiet, more leads mean more slipping through the same gap. Fix the front desk first, then decide if you need more enquiries.

  2. Vs. ad agencies

    “I've tried agencies before, and it didn't help.”

    That's usually because an agency's job stops at the click. Ours starts there. We fix what happens after someone contacts you: the reply, the qualifying questions, the booking, and the follow-up your business was missing.

  3. Vs. DIY apps

    “What if I already use job software?”

    Tradie Front Desk handles enquiry capture, response, follow-up, and booking. It can sit alongside your job software when that connection is listed in the proposal.

Fig. — who you are actually dealing with

A small New Zealand outfit with a long IT background.

No testimonials yet, because we are not going to write our own. What we can tell you is who is behind this and what they have actually done.

  • A registered business, in two countries

    Registered in New Zealand as The AI and Automation Agency LTD, and in the United States as Altcutm LLC. Both are on the public registers if you want to check before you talk to anyone.

  • Thirty years in IT

    Infrastructure, security and systems, since well before any of this was called a front desk. The reason that matters to you is uptime: the thing catching your enquiries is built by someone who has spent three decades on systems that are not allowed to fall over.

  • CompTIA Linux+ certified

    Plus ongoing training in Linux administration, networking and IT security. One named certification from a recognised body, rather than a long list — you can look up what it takes.

  • GoHighLevel award winner

    A gold-tier award in 2025 for the scale of client systems built and managed one-to-one. Thousands of client accounts set up and run over the years.

  • Verified team members

    We work with a small team of assistants, and each one is verified for the specific work they do before they touch a client account — not certified in the abstract, checked on the actual job.

  • We train other people in this work

    Alongside running front desks, we run a training operation teaching these systems to people who do this for a living. It is a fair test of whether you actually know something.

One thing worth being straight about: these are IT and systems credentials, not trade qualifications. You know your trade better than we ever will. What we know is the systems that stop enquiries going missing while you are on the tools.

Free Front Desk Audit

See exactly where your front desk is leaking.

We'll show you where calls, quote requests, and follow-ups are slipping through the cracks. No shared leads, no ad spend required, and nothing new to learn.

Book a Free Front Desk Audit

Not shared leads. Not just ads. Not another app. A managed front desk built for trade businesses.